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AmboyDietmar Rabich / CC BY-SA 4.0 via Wikimedia Commons
๐Ÿ›ฃ๏ธRoadside

Amboy

Part ofRoute 66 & the Mojave Heartland
On this driveRoute 66 in California: Needles to the Pacific

Roy's Motel and Cafe and its 1959 neon boomerang, the most photographed lonely stop on Route 66.

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Duration
A short stop for fuel, the gift shop, and the sign; longer if you hike nearby Amboy Crater.
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Best Season
Fall through spring; the surrounding salt flats bake in summer.
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Fun Fact
Roy's neon sign and Googie cafe have stood in for the lonely desert in countless films, music videos, and ad campaigns; the town's near-emptiness is its casting call.

The Story

Amboy is the most photographed empty place on Route 66, and Roy's is the reason. Roy Crowl opened a gas and service station here in 1938, at a lonely bend where the old road crossed the salt pan of Bristol Dry Lake; his son-in-law Herman 'Buster' Burris built it out through the 1940s into a full stop, cafe, garage, and a row of motel bungalows, running around the clock while several hundred people lived in town. The soaring boomerang sign, pure Googie space-age optimism, went up in 1959. Then Interstate 40 bypassed Amboy in 1972, and, as Burris put it, business went to zero almost overnight. The town emptied; the sign kept glowing over an all but abandoned highway, and Hollywood came for exactly that emptiness. In 2005 Albert Okura, founder of the Juan Pollo restaurant chain and owner of the original McDonald's museum in San Bernardino, bought the whole town, roughly 950 acres, for 425,000 dollars, promising to restore it rather than let it weather away. He reopened the gas station and gift shop in 2008 and relit the restored neon in 2019. Okura died in 2023; his son Kyle and the family now run the place, working toward reopening the cafe and cottages by Route 66's centennial in 2026. For now the pumps work, the gift shop is open, the post office still sorts mail, and the sign still stands against the sky. Amboy Crater rises two miles southwest. There is nothing else for miles, which is the whole point of stopping.

Visitor Info

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Time Needed
A short stop for fuel, the gift shop, and the sign; longer if you hike nearby Amboy Crater.
๐Ÿ“…
Best Season
Fall through spring; the surrounding salt flats bake in summer.
๐Ÿ›ฃ๏ธ
Highway
Historic Route 66 (National Trails Highway)

On the Map

Stories

A story featuring this place

Go deeper into the history and character of this stop

History
The Alphabet in the Desert
JoAnn ยท 6 min read

Nearby

The closest stops worth working into your route

geological2.9 mi away
Amboy Crater
A near-perfect black cinder cone off Route 66, one of California's youngest volcanoes and a National Natural Landmark.
natural26 mi away
Kelso Dunes
The Mojave's largest dune field, and one of the few places on Earth where the sand booms underfoot.
architectural32 mi away
Kelso Depot
A grand 1920s Mission Revival rail depot standing alone in the deep Mojave, now the preserve's visitor center.
natural45 mi away
Cholla Cactus Garden
Ten acres of teddybear cholla that look soft and are anything but, at the seam between two deserts.
historical46 mi away
Goffs
A near-ghost on the pre-1931 Route 66 alignment, keeper of a 1914 desert schoolhouse and a WWII Army camp.
natural47 mi away
Joshua Tree National Park
Where the high Mojave meets the low Colorado, among monzogranite piles and a yucca that is not a tree.