Historical Marker · No. 3291
ZCMI Co-Op Building
Moroni, Sanpete County · Utah
Erected by NA
By the time this store closed, the village co-op had become something bigger. Brigham Young's 1868 cooperative, ZCMI, had seeded scores of small locally owned stores across the region, but the little ones couldn't last on their own forever. This building held the Consolidated Mercantile from 1902 to 1932 — one of the merged, larger operations that absorbed the scattered village co-ops into a regional network still flying the ZCMI name. It marks a later chapter in the same experiment: the moment the community store, once a matter of local pride, gave way to consolidation and scale.
What the plaque says
Official outlet of ZCMI (Zion's Co-operative Mercantile Institution), "America's First Department Store". This building housed the "Consolidated Mercantile" from 1902 to 1932. It was part of the ZCMI co-operative system servicing more than 150 communities in the intermountain area with retail commodities and services beginning in 1868.
Where it stands
39.52507, -111.58438 · Directions
Worth the stop nearby
- Spring City — 5.7 miAn entire pioneer town preserved on the National Register
- Mount Pleasant — 7.1 miA National Register Main Street and Utah's oldest boarding school
- Fairview — 11 miThe north gate of the Heritage Highway, home to a near-complete Ice Age mammoth
- Ephraim Co-op — 11 miThe 1871 cooperative store that outlived the economy it was built to replace
More markers nearby
- Moroni Fort and Bastion — 0.2 mi
- First Coal Mine in Utah — 3.8 mi
- Spring City — 5.7 mi
- Spring City Pioneer Cemetery — 5.7 mi