Historical Marker · No. 3291

ZCMI Co-Op Building

Moroni, Sanpete County · Utah
Erected by NA

By the time this store closed, the village co-op had become something bigger. Brigham Young's 1868 cooperative, ZCMI, had seeded scores of small locally owned stores across the region, but the little ones couldn't last on their own forever. This building held the Consolidated Mercantile from 1902 to 1932 — one of the merged, larger operations that absorbed the scattered village co-ops into a regional network still flying the ZCMI name. It marks a later chapter in the same experiment: the moment the community store, once a matter of local pride, gave way to consolidation and scale.

What the plaque says

Official outlet of ZCMI (Zion's Co-operative Mercantile Institution), "America's First Department Store". This building housed the "Consolidated Mercantile" from 1902 to 1932. It was part of the ZCMI co-operative system servicing more than 150 communities in the intermountain area with retail commodities and services beginning in 1868.

Where it stands

39.52507, -111.58438 · Directions

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