Historical Marker

America's First Movie Theater / Vitascope Hall

New Orleans, Orleans County · Louisiana
Erected 2019

William T. Rock was a New York businessman who bought Edison's rights for one state. In June 1896 he paid $2,500 for Louisiana, reportedly because it was the only state left. With Walter Wainwright he ran a four-week outdoor trial at West End Park, then converted a Canal Street storefront. The bill was short, plotless clips, including the 18-second May Irwin Kiss, which religious leaders attacked. The partners reportedly cleared about $2,000 each by October and went home. Later theaters in Los Angeles and Pittsburgh dispute the title, since Vitascope Hall was a conversion, not a purpose-built house.

Where it stands

29.95312, -90.06865 · Directions

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