Whiskey Row

By the early 1870s a solid block of saloons, gambling halls, and hotels along Montezuma Street had earned the name Whiskey Row, where beer was brewed on site and most drinks went for a dozen cents. When the great fire of July 14, 1900 swept the district and destroyed four and a half blocks, drinkers reportedly carried the Palace Saloon's long bar across the street and kept serving from the courthouse plaza while the Row burned. It was rebuilt in brick within the year and still anchors downtown Prescott, saloons and all.

What the plaque says

By the early 1870s a full block of saloons, gambling halls and hotels made this the wildest part of town. Some of the saloons brewed their own beer and most drinks sold for twelve and a half cents each. On July 14, 1900 a disastrous fire swept the Row and destroyed four and a half blocks of the business district. The Row rebuilt quickly and still serves as a focal point of Prescott.

Where it stands

Worth the stop nearby

• Prescott — steps away
  Arizona's first territorial capital — Whiskey Row, the courthouse square, and a mile-high pine town
• Jerome — 25 mi
  The billion-dollar copper camp clinging to Cleopatra Hill — now the largest ghost town in America
• Tuzigoot — 30 mi
  A hilltop Sinagua pueblo over the Verde, dug out of the ground in the Depression

More markers nearby

• The Palace Saloon — steps away
• Prescott, Territorial Capital — steps away
• Prescott's First Mining District — steps away
• Site of the Territorial Courthouse — steps away