Plainview Daily Herald

Of the many newspapers started in early Plainview, the Handbook of Texas notes, only the Daily Herald was still publishing in 1990. In 1994 it became one of the first Texas papers of its size to be fully paginated by computer, soon began printing full-color front pages every day and started an online edition. It sold the online business in 1999. In 2011 it stopped delivering a Monday paper, dropped Daily from its name and became the Plainview Herald; its circulation was reported at 1,289 in 2023.

What the plaque says

Plainview Daily Herald Originally known as the "Hale County Hesperian," this newspaper was established in the late 1880s by D.B. Hill and John Davidson. In 1891 John Minor Shafer, an early Plainview area settler, became the owner and publisher. The newspaper remained a Shafer family operation until 1912. Its name then was changed from the "Hale County Herald" to the "Plainview Herald," and later to the "Plainview Daily Herald." Consolidation with the "Plainview News" in 1929 allowed for continued growth and expanded coverage. In 1978 the "Daily Herald" was purchased by the Hearst Corporation. (1984)

Where it stands

More markers nearby

• Former Office Site of Texas Land & Development Company — steps away
• Schick Opera House — steps away
• Colonel C. C. Slaughter — 0.3 mi
• The Old MacKenzie Trail — 0.3 mi