Jack Rabbit Trading Post

Few roadside come-ons ever worked as well as two words on a yellow board. The Jack Rabbit Trading Post opened in 1949, and its owners lined Route 66 for miles with signs counting down the distance to a giant jackrabbit, building to the payoff board that simply read HERE IT IS. Travelers who had watched the mileage tick down could hardly not stop. The countdown gimmick became one of the Mother Road's most imitated, and the crouching rabbit still waits beside the old alignment outside Joseph City for anyone willing to climb aboard.

What the plaque says

Joseph City, AZ. Route 66 Roadside Attraction. Opened in 1949, tourists were drawn to stop and see what "here it is" was all about. Their marketing campaign placed mileage signs along the highway counting down the distance to the oversized jackrabbit.

Where it stands

Worth the stop nearby

• Winslow — 16 mi
  The town an Eagles lyric made famous — and the home of La Posada, the last great railroad hotel and Mary Colter's finest work, at the southern doorway to Hopi and Navajo country.
• Holbrook — 16 mi
  A Santa Fe railroad town once too tough for women and churches, now the seat of Navajo County, gateway to the Petrified Forest, and home to the concrete teepees of the Wigwam Motel.

More markers nearby

• The Old Fort — 6.3 mi
• Mormon Pioneers Along the Little Colorado River — 14 mi
• General Lot Smith — 14 mi
• Homol'ovi II — 14 mi